Consistency reinforces and strengthens our brand. The following pages provide guidelines and tools to help you properly implement the Orchid Medical identity system.

Brand Identity


From our logo to color usage, typography to photography, the Brand Style Guidelines introduce the core Orchid Medical brand elements as the tools for creating communication that consistently and powerfully expresses our brand.


The Brand Style Guidelines will be updated from time to time. It is important that you check in regularly to ensure you are using the most current version of the Guidelines.