Logo Components
Letterforms
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Based on the uniqueness of the Orchid name (like the Orchid flower)
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Orchid is bolded and uppercase to emphasize “ORCHID”
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Medical is light and lowercase to de-emphasize “medical”
Mark
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Simple, one color design that is the acronym for Orchid Medical “OM”
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Historic green color connects the new logo to Orchid’s original brand “our roots”
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Ties our trademark product, SCCP, and technology, OMNI, to the Orchid brand
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Clients and the industry will recognize Orchid from the mark
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Outside circle represents the continuum of care – it begins with providing medical services/care and ends with
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RTW/recovery (an open circle represents a beginning and an ending); Orchid’s end goal is getting the injured worker back to a healthy life
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Orchid connects with medical providers, medical payers, and those in need of medical care/services (the “O” is connected to the “m”)
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Orchid provides integrated medical services through the efficiency and control of having all ancillary services managed by a single source (the “O” integrates with the “m”)
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The opening shows how Orchid is always innovating – Orchid is always seeking new ways to meet the evolving needs of our clients, injured workers and the industry
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The opening signifies how we’re constantly growing and improving our network of medical providers and suppliers
